Continuing to visit the world’s top film festivals and markets for the fifth year in a row, the Arab Cinema Center (ACC) is getting ready for its next stop at the 44th Toronto International Film Festival (TIFF), where the ACC reserves its own stand, marking the first-ever Arab stand at the history of the festival, after completing its activities at the Venice International Film Festival.
Among 40 organizations representing their countries at the festival, the ACC’s stand at TIFF is sponsored by Lagoonie Film Production, Rotana Media Group, The Imaginarium Films, and MAD Solutions. Also, for the 3rd year in a row, the latest issue of the Arab Cinema Magazine will be hitting the stand's racks at the festival.
Geoff Macnaughton, TIFF's Director of Industry, says, “We feel excited about the strong presence of the Arab Cinema Center at TIFF this year. The ACC’s stand at the festival is an event that we have been seeking to hold for several years, and it’s exciting to see it happening in reality.”
Maher Diab, Art Director and Co-founder of MAD Solutions and the Arab Cinema Center, says, "We are always keen on being present at the untapped markets by Arab cinema. Toronto is one of the largest film festivals in the world, in terms of audience and status in the film industry. After visiting the festival in the past few years, we found out that it’s a major platform for Arab cinema and having our own stand at the festival definitely reinforces Arab cinema presence there.”
Film Analyst Alaa Karkouti, Co-founder of the Arab Cinema Center (ACC) and CEO of MAD Solutions, says, “There are many unexplored important film markets where Arab cinema can be present in a healthy, stable and effective manner, and this is what we are currently doing through our stand at TIFF. Besides, we are co-producing a Canadian-Arab film.”
Shahinaz Elakkad, CEO of Lagoonie Film Production, comments, “We are glad that we are taking part in sponsoring the first Arab stand at TIFF. This step came after the Arab Cinema Center started co-producing Arab-international films, including a Canadian-Arab film that will start shooting before the end of the year. This presence at TIFF will open more opportunities for Arab cinema.”
Producer Rula Nasser, CEO of The Imaginarium Films, says, “Because we operate between Jordan and Canada, it was only natural to sponsor the first Arab stand at TIFF that presents many co-production opportunities for local Arab films and international films.”
Assem Badr, Director of Operations at Rotana Media Group, comments, “Since the inception of Rotana, we have been keen on understanding international markets and opening doors to Arab cinema. The presence of the Arab Cinema Center at TIFF will open wider opportunities to find more effective markets for Arab cinema.”
Accompanied by its partners, the ACC has started its activities at the Venice International Film Festival. During the festival, the latest issue of the Arab Cinema Magazine, which will also be released at TIFF, was released. Moreover, the ACC and its partners will announce their new projects.
Organized by MAD Solutions, the Arab Cinema Center (ACC) celebrates its fifth year since its inception in 2015. A nonprofit organization registered in Amsterdam, the ACC is an international promotional platform for Arab cinema as it provides the filmmaking industry with a professional window to connect with their counterparts from all over the world through a number of events that it organizes. The ACC also provides networking opportunities with representatives of companies and institutions specialized in co-production and international distribution, among others. The ACC's activities vary between film market main wings, introduction and networking sessions for Arab and foreign filmmakers, welcome parties, as well as meetings with international organizations and festivals, and the issuance of the Arab Cinema Magazine to be distributed at the leading international film festivals and markets.
Furthermore, newsletter subscription is now available on the ACC's website, allowing users to obtain digital copies of the Arab Cinema Magazine, as well as news on the ACC's activities, notifications of application dates for grants, festivals and offers from educational and training institutions, updates on Arab films participating at festivals, exclusive news on the Arab Cinema LAB, and highlights from the ACC's partners and their future projects.
The ACC also launched an English-language Arab Cinema Guide, available on its website, which is a comprehensive cinematic guide that comprises a variety of tools presented collectively for the first time to offer information on Arab cinema to filmmakers inside and outside of the Arab world. It also aims to facilitate filmmakers' access to international markets and help film industry representatives to easily identify Arab film productions.
The Arab Cinema Center announced the launch of the MAD 3ARABI (Arab Flow) in Prague, Czech Republic. The festival aims to introduce the Arab culture and focus on the film and TV industry, flowing Arab entertainment and culture onto European shores, and also providing an extension for Arab filmmakers and content creators in the entertainment industry to redach new shores.